There is no other haute couture Filipino designer that is absolutely world class than Jose Moreno, popularly known in the Philippines as Pitoy. The most outstanding contribution that J.Moreno did was to promote local Philippine clothing materials and Philippine fashion internationally. He made the local fabrics such as the pina and the jusi part of women's clothing. Nationalistic as he is, he transformed Philippine costumes into wearable high fashion ballgowns and formal dresses. I personally admire his creativity and his resourcefulness for using local Philippine materials.
Almost five decades in the high fashion business, designer J.Moreno is still designing women's clothing the traditional way, made-to-order. Much attention is given to the cut, the construction, the choice of fabric, the accessories, the beading for just one creation. His Manila atelier is always busy with orders from faithful clientele, mostly from generations of wealthy Filipino women. His creations are known for its great design, originality and right cut. The handpainting of the fabric is always exquisite and the beading is perfection. It was in the late 60's that even fashion greats like Pierre Cardin and Pierre Balmain were reportedly eager to witness his show when his collections were shown in Paris.
As an international designer he traveled Asia, Europe and America and the Middle East to showcase the best of Philippine couture. His noted clients are Philippine and American First Ladies, influential American women, international socialites and European and Asian royalties and famous ballerinas.
Last 2009 he was awarded by the Philippine government the title Philippine National Artist. Hailed as the Fashion Czar of Asia, Jose "Pitoy" Moreno is truly a force in the field of true high fashion.
Photo Credit: Jose Moreno and Models
Photographer: Kai Huang
Photo Link: http://www.flickr.com/photos/kaihuang/
Photo Credit: Jose Moreno's Orientalia Embroidered Gown
Photographer: Dionie Olo
Photo Link: http://www.flickr.com/photos/31183908@N04/
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