Friday, October 22, 2010

Bottega Veneta

The Bottega Veneta creations are styles that grow on you, well that's as far as I am concerned (I was never familiar with this brand until the late 90's). The more you look at the designs of the clothes, the palette, material and construction the more it draws you in. The clothes has an air of sophistication and functionality and that is what I like about Bottega Veneta. Though aside from its clothing line the brand is much known for its leather accessories, the Bottega Veneta handbags.

The brand was founded by Vittorio and Laura Moltedo in 1966 in Vincenza. The company manufactured leather goods in the traditions of master leather craftsmen of the Veneto. The brand was well known for their intrecciato leather style, it is simply the interwoven pattern of leather style that is very famous in their handbags. The 1970's and 80's were the decades when the brand reached its height of success around the world. Their no-logo on handbags was a hit. But the company gave in to the early 90's trend when they splashed logos all over their product. It did hurt the image of the brand and eventually the Bottega Veneta name spiralled to bankruptcy. Thanks to the Gucci Group who acquired the company in 2001. The acquisition certainly turned things around for the dying brand. The company hired Tomas Maier as Creative Director of the company. Maier was trained at the respected French fashion institution Chambre Syndicale de la Haute Couture and has nine years of experience under his belt at the House of Hermes. It was a great move for the company.

With the acquisition, Bottega Veneta soared once again...now stronger than ever. The ready-to-wear line for men and women, the jewelry line and furniture collection were launched in the 21st century. Meanwhile the company's staple product - its handbags just got better. The handbags were done exquisitely, they are embroidered, appliques of leather, metal and tortoiseshell-like materials were used and their famous interwoven leather patterns retained its appeal. Their Super Spiga and Souriseau shoes remain best sellers. It just proves that excellent merchandise will never die.

Photo Credit: Bottega Veneta Resort Wear 2011
Photo Courtesy: Bottega Veneta Images
Photo Source: New York Magazine Online
Photo Link:
http://nymag.com/fashion/fashionshows/2011/resort/main/newyork/womenrunway/bottegaveneta/

No comments:

Post a Comment

Related Posts Plugin for WordPress, Blogger...