Laura Biagiotti is one of Italy's most successful female fashion designer. Her brand has been dressing women and men for four decades and now that her daughter Lavinia is at the helm of the company helping her mother run the multi-million dollar business, things will just get super. I never paid much attention to the design and style of Biagiotti though I have seen her designs and heard of her since the mid 80's.
Like Gianni Versace, Laura learned the business of making clothes from her mother Delia who was a dressmaker. In 1965 she and the famous designer Angelo Tarlazzi started their own ready-to-wear women's line. But it was in 1972 when she started working for a cashmere company that her own style and creativity developed to what she is known today. Her soft tailoring and losse fitting dresses and her wearable coordinates made the Laura Biagiotti brand famous around the world. She would always stick to designs that are modern, wearable, practical and comfortable.
In 1987 she launched Biagiotti Uomo - the line for men, followed by Laura-Piu for the plus size woman and Laura Biagiotti Jr. for children. Her accessories line include the famous Biagiotti sunglasses and fragrance line: Fiori Bianchi, Night, Roma, Venezia and Biagiotti Due, jewelry and watches, and lingerie line. In 1996 her daughter Lavinia Biagiotti took over the creative responsibilities of the company. She launched Laura Biagiotti Roma line in 2001 for the modern woman and in 2003 both mother and daughter launched Laura Biagiotti Dolls for girls. In 2007 Lavinia was awarded as Italy's Best Young Fashion Entrepreneur. The fashion house of Laura Biagiotti never had it so good.
Photo Credit: Laura Biagiotti S/S 2010
Photographer: Unknown
Sourse and Photo Link: http://www.flickr.com/photos/d42d/
No comments:
Post a Comment