Moschino

                                           



Moschino Women's S/S 2009 Milan

  Eclectic, crazy, artistic and so ahead of his time was designer Franco Moschino (1950-1994). Born 1950 near Milan he started in the fashion world early by sketching fashion designs and illustrations for fashion houses and magazines when he was still a student at the Accademia de Bella Arte in Milan. Spotted by Gianni Versace, the young Moschino began his career as fashion sketch artist for Gianni's fashion campaigns.

Leaving Versace in 1983, Franco Moschino opened his own company Moonshadow that carried his label Moschino. His designs were known to be a mixture of art and iconoclastic fashion style. His company became successful that in 1986 he launched Moschino Couture and his men's line, and soon his fragrance line was launched. After his untimely death in 1994 his company was managed by Rosella Jardini, the chief designer and Marco Gobbetti, the CEO of the Moschino fashion house. In 2001 Aeffe SpA, acquired the fashion house and Jardini remained the brand's creative director. I always liked Moschino's designs of the 80's.

I love its rebellious attitude as if it was challenging the norm and formality of classic high fashion. Sadly he passed away at the peak of his fashion career. I was just wondering if he were still alive today, I believe that he would continue to "shock" and re-invent global fashion and trends.

Photo Credit: Moschino Women's S/S 2009 Milan
Photographer: Vittorio Zunino Celotto/Getty Images Europe
Photo Links:
http://www.zimbio.com/pictures/wL3mX2IUJNb/Moschino+MFW+Womenswear+Spring+Summer+2009/D0v1N8DN0yn
http://www.zimbio.com/pictures/wL3mX2IUJNb/Moschino+MFW+Womenswear+Spring+Summer+2009/9fpQVroTi-8