PRADA

Prada is Miuccia Prada the savvy designer and smart businesswoman who happens to be the granddaughter of Mario Prada. Mario Prada is the original founder of the Prada label when its sole business was designing and selling handbags, suitcases, trunks and shoes in Milan and that was in 1913. The company was known to design exquisite leather accessories and waterproof handbags.

Fast forward in the late 1970's when the Prada label was struggling as a leather accessories company against fashion giants like Gucci when granddaughter Miuccia Prada came along and "rocked" its image and marketing strategy turning the company into one of the world's major fashion accessories and clothing brand! With her husband Patrizio Bertelli as the business manager and herself the designer of the company.

By 1989 Prada hit the ready-to-wear market and in the 1990's and into the present the brand reached its height as a strong competitor in the world of high fashion. Prada also carry the Miu Miu line for the younger set, the Prada menswear and of course there will always be the Prada leather accessories from belts, shoes, handbags and luggages.










Photo Credit: Prada Men's RTW Spring Collection 2011
Photo by: Imaxtree
Source: New York Magazine online
Photo Link:
http://nymag.com/fashion/fashionshows/2011/spring/main/europe/menrunway/prada/#slide7&ss1
Photo Credit: Prada Women's RTW Spring Collection 2011
Photo by: Imaxtree
Source: New York Magazine online

Photo Link: http://nymag.com/fashion/fashionshows/2011/spring/main/europe/womenrunway/prada/#slide11&ss1