Anyway I will not write much about the very long history of Gucci. This fashion house is known to have a lot of in-house intrigue, volatile personalities, perhaps greed regarding inheritance, stock holdings and company management. The brand Gucci was established in 1921 by Guccio Gucci in Florence and was known for its leather goods especially its handbags. After the death of Guccio his sons managed the company. His son Aldo Gucci was responsible for setting up the first Gucci boutique in New York. The company expanded in the late 1960's opening stores in Hong Kong and Tokyo. Unfortunately in the late 1970's the business was on the verge of bankruptcy, part of it was the in-fighting between the Gucci brothers Aldo and Rodolfo which was mostly about the shares of the company. During the 1980's the brand's exclusivity was gone because of cheap "Gucci" knock-offs that were available all over the world at really cheap or "expensive" prices. Too many things too detail the ascent of the brand back to where it should belong. So I will just fast forward in the late 90's. That was the time when Tom Ford became the brand's chief designer and things started to get better. The House of Gucci is now owned by Pinault-Printemps Redoute. The Creative Director is Frida Gianinni.
The company's benevolent act is their partnership with the UNICEF donating percentage of sales from Gucci stores worlwide for the UN's Children's Fund. The company's annual campaign to benefit the UNICEF supports education, healthcare, protection and clean water programs for orphans and children affected by HIV/AIDS in sub-Saharan Africa. Gucci products include clothing, watches, jewelry, shoes and leather goods.
Photo Credit: Gucci Women's F/W 2010-2011 Milan
Photo Courtesy: The Photo Agency
Photo Link: http://www.zimbio.com/pictures/zkmWrFht5ZW/Milan+Fashion+Week+Gucci+Fashion+Show
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