House of Pucci




Peter Dundas creation for the House of Pucci

Born from Napolitano aristocracy Emilo Pucci di Barsento was first a fashion designer, a sportsman, an army man and a politician. But in this blog we will only delve on the man as one of Italy's great designers.

Emilio Pucci first designed outfit for the Reed College skiing team but in 1947 his designs received international recogntion when photographer Toni Frissel intoduced his designs to Harper's Bazaar for an editorial about European Winter Fashion. That exposure made him famous in the United States which in turn inspired him to leave the Italian Air Force and concentrate on fashion design.

He set up a fashion atelier in Capri. His fashion house was known for designing swimwear. The business became successful and soon enough Pucci's name was also linked to other fashion items. The major contribution that he gave the fashion world are his creations of wrinkle-free printed dresses. His prints are my personal favorite, I like how stylized they are and how colorful and bold are the colors. Vintage Pucci in my own opinion will always be the "classic psychedelic." The prints are playful and yet severely fashionable in a very "serious" way!

When Emilo Pucci passed away in 1992 his fashion house was run and managed by his daughter Laudomia Pucci. In 2000 the LVMH group acquired 67% of the Pucci label and Laudomi as its lmage Director. Today the Pucci label has the young fashion designer Peter Dundas at the helm. I believe there is no stopping the fashion force of Emilio Pucci forever.

Photo Credit: Peter Dundas for Emilio Pucci F/W 2010 Milan
Photographer: Vittorio Zunino Celotto/Getty Images Europe
Photo Link: http://www.zimbio.com/pictures/cJjlF0JYDXW/Emilio+Pucci+Milan+Fashion+Week+Womenswear/PttQypMeyO6